About the Job
Lotus Microsystems is seeking a highly skilled and motivated Product Marketing Engineer to join our dynamic team. This critical role involves driving the marketing strategy and execution for our innovative products, ensuring alignment with business objectives and customer needs. You will work with a team experienced in power electronics, integrated circuit design, and semiconductor process fabrication. Your technical expertise and marketing acumen will be essential in communicating the value of our products and driving market adoption.
Responsibilities
- Conduct comprehensive market research to identify trends, demands, market size, and growth rates.
- Define target markets and segments; identify key customers, major competitors, and main specifications for various end applications.
- Perform periodic competitive analyses to understand the competition landscape, product positioning, and pricing strategies.
- Identify market opportunities and threats, entry strategies, and barriers.
- Create product proposals and participate in defining product roadmaps, prioritizing features based on market trends, demands, and customer feedback.
- Collaborate with the application engineering team to maintain marketing collateral, including product datasheets, whitepapers, presentations, and case studies.
- Plan and execute targeted marketing campaigns with compelling messaging that translates technical specifications into customer-centric benefits.
- Manage product launches, including planning, execution, and post-launch analysis.
- Represent Lotus Microsystems at industry fairs, trade shows, and conferences to promote our products and engage with potential customers.
Qualifications
- Bachelor’s or Master’s degree (preferred) in Electrical Engineering.
- 3+ years of experience in product marketing or a related role within the semiconductor industry.
- Strong understanding of power semiconductor technologies, applications, and market dynamics.
- Excellent communication skills, both written and verbal, with the ability to convey complex technical information to a non-technical audience.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Experience with technical writing and documentation.
- Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
- Strong analytical skills and attention to detail.
This position requires regular travel.
We offer an attractive compensation package and flexible working conditions. This role is based in our office in Copenhagen, Denmark. For inquiries, please contact us at careers@lotus-microsystems.com.
About Us
Lotus Microsystems is a fabless manufacturer of highly integrated power converters for applications requiring miniaturization of platform power management and delivery system. Based on our patented silicon interposer technology, Lotus Microsystems offers power management solutions that serve the demand for superior power density and thermal performance in feature-rich electronic devices and systems.
Lotus Microsystems is an equal opportunity employer and encourages candidates from all backgrounds to apply.
